Updated On 15-June-2020 – Here is the latest smartphone market share for Q1 2020 (Jan-Feb-Mar-2020) and as per counterpoint research, Xiaomi remains the #1 mobile brand in India with 30% Market Share.
Followed by Vivo that features a 17% share, and Samsung has slipped to 3rd with a 16% share. This is often one of the most important upsets as Samsung has been number 2 within the marketplace for quite 2 years (since Q4-2017). Oppo and Realme (Sub-brand of Oppo) have 12% and 14% shares.
Realme is growing alarmingly fast within the Indian market and may easily become number 2 within the coming months. Realme was launched as an online-only brand in Q2 (May) 2018 and focuses on offering bang for buck products and is using all social media channels to fight Xiaomi.
Realme recently shared they need to be shipped over 8 million mobiles in 1 year and sold 1 Million Realme C2 mobiles. Also, the corporation has launched several successful products like Realme X50 PRO 5G, Realme 5i, Realme 5, 5 Pro, Realme X, And XT, Realme X2, X2 Pro, Narzo, and Narzo 10A.
Other brands including Apple, Lenovo, Motorola, LG, Google, Asus individually have but 3% market share in India.
Huawei has suffered and features a huge sales drop by sales volume within the last year thanks to the US BAn.
However, things can change drastically in Q2 2020 and Samsung can gain market share thanks to anti-China sentiment.
Some Interesting Facts About Indian Mobile Market
India is that the second-largest smartphone market after China, in 2019 158 million smartphones were shipped to India. Out of which, Chinese manufacturers shipped 113 Million (11.3 crores) mobiles.
Chinese Mobile Companies Market Share India 2020
Chinese smartphone brands – Xiaomi, Oppo, Vivo, Realme, Oneplus accounts have a 73% market share in India, while rest is taken by Samsung, Asus, Apple, Google, et al.
The Indian mobile market is growing rapidly and because of huge online discounts and aggressive launches, the brands are ready to sell huge volumes.
Biggest Smartphone Brands in India and Success Drivers:
Xiaomi – The Redmi Note 7 Pro / Note 8 PRO is killer phones for Xiaomi and even the affordable Xiaomi Redmi 7A/7/8/8A (sold quite 4 million units) may be a growth driver. Within the recent quarter, there’s Redmi Note 8 PRO, Redmi Note 8, and therefore the Redmi 7 Series fueling the expansion of the brand in India. Also, Redmi K20 and K20 Pro alongside the Poco X2 Pro are top-selling mobiles from the corporate.
Samsung – Samsung has models just like the M31, M30s, M21, M10, A30s, A50s which are selling well within the entry and mid-range segment. While Note 10, Note 9, and therefore the S10 and the latest S20 series are top sellers within the higher segment.
Vivo – Vivo is also playing strong within the mid-range market with several models like the V15, V15 Pro, V17, V17 Pro, and therefore the Y series.
Oppo – Though the report says that Oppo features a 7% market share and lags behind Vivo but if we include Realme, then it’s ahead. the highest sellers are F17 Pro, F17, Oppo Reno 2, Reno 2F, Reno 10X Zoom, A5, A9, K3.
Realme – Realme is succeeding in India and now features a higher share than Oppo. the highest sellers are Realme 5, Realme C2, C3, Realme 5, 5i, Realme 6, and 6 Pro and therefore the latest Realme X2, X2 Pro, XT, and therefore the Realme X.
Top 5 Smartphone Brands in India Q1 2020:
Xiaomi – Market Share – 30%
Vivo – Market Share – 17%
Samsung – Market Share – 16%
Oppo – Market Share – 12%
Realme – Market Share – 14%
Others (Apple, LG, Huawei, Asus, Google, Lenovo, Motorola, Infinix, Micromax, Lava, ITEL, etc) – Market Share – 11%
Another noticeable thing is Huawei the amount of 2 bands within the world is doing poorly within the Indian market. After the recent US Ban, they’re struggling even more.
Nokia is additionally doing well as per the counterpoint research with the newest phones just like the Nokia 4.2, Nokia 3.2 Plus, and Nokia 2.2, 6.2 Plus, Nokia 7.2. Supply, inventory, and a touch aggressive pricing also can help Nokia improve sales significantly.
Asus is additionally making a robust comeback within the market with the launch of the Zenfone Max Pro M1, M2, and therefore the Zenfone 5Z, 6Z, and therefore the new ROG Phone 2. However, currently, they’re not refreshing the mid-range models which may impact sales.
Apple is additionally making a comeback within the Indian market after dropping the worth for iPhone XR and launching the iPhone 11 at an inexpensive price. Additionally, they need the new iPhone SE 2020 that’s also helping boost sales.
The market report doesn’t share Apple’s market share in India but as per previous data, it should be but 3%.
Oneplus has gained the market by 5% within the last 1 year whereas Samsung and Apple have lost the market share.
The top-selling phones within the premium segment are OnePlus 7T, 7T PRO, Samsung Galaxy Note 10, and therefore the S10/S20 Series. Apple iPhone XR and therefore the iPhone 11, iPhone SE 2020 do well for the brand.
Notably, Vivo has launched the new brand iQOO to enhance the market share within the premium segment.
The below data is predicated on the counterpoint research… we’ve not considered IDC or other research numbers.
