The users are now the middle of the universe for the designers. With the arrival of the customer-centric approach, the brands and style agencies are now consciously striving to deliver the simplest possible experience to the users. this is often done to possess a better conversion rate for his or her businesses. Understanding the users so as to make designs don’t require a degree, necessarily. It just requires an acute sense of understanding of how the human brain works. This is often observed by the subsequent 10 principles of design psychology:
1. Mental Model –
2. The Von Restorff Effect –
3. Psychology of colors –
4. Psychology of Shapes –
5. Dual Coding Theory –
6. Cost-Benefit Analysis –
7. 8. Hick’s Law –
8. Scanning Patterns –
9. Recognition Patterns –
10. Gestalt’s Principles –
There are several other theories and laws which will even be taken under consideration while designing, as Design Psychology may be a vast subject. Incorporating psychology- a science, and therefore the art of designing may be a glorious amalgamation. This has led to miracles for the designers and various brands. there’s no correct or incorrect way- just a sensible option to be made.
