An integral part of digital marketing (Social media strategy). an efficient social media strategy in India can help companies reach a wider audience and increase sales.
With numerous states, cultures, and languages in India; it becomes difficult to return out with a social media strategy that will be effective for one and everyone. it’s important for a brand to know the potential customers and ideate a social media strategy that will be used.
Social Media Strategy in India:
These are some points organizations should confine mind while implementing social media strategy in India –
Which Platform Would be Best fitted to Your Brand –
There are gamut social media platforms out there, but you would like to settle on the relevant one. Before fixing an account on Facebook, Twitter, or Instagram, it’s important to know how it’s getting to help your business. Your potential customers must get on that specific social media platform.
For example, if your brand is into designer products then you’ll consider fixing a business account on Pinterest. Most of the artistically inclined people from India are on Pinterest. there’s no point in turning to LinkedIn to sell designer products. Similarly, if you’re a recruitment agency, it’s beneficial to set-up a LinkedIn account. If your product is some things that features a wide customer base, then Facebook and Twitter is that the answer. Most of the people that have access to technology are on Facebook, Instagram, and Twitter. Choosing the proper platform is the initiative of your social media strategy.
2. Set-up an Account and add Content –
Once you get to understand social media platforms that might best suit your brand, set-up a business account thereon. However, your social media account isn’t about marketing. would really like |you wish”> you would like to feature content that your customers would like to read and would educate them.
You need an internet site to feature content. Consult an internet site development consultancy to craft an internet site with a design that suits your brand. The blogs section on your website and adds quality and insightful articles in it. it’s necessary to possess a discerning eye for the content your customers in India want to read. Writing anything would be redundant. you’ll use a tool like BuzzSumoto to know the content that’s good in your niche. Also, use relevant hashtags on Twitter and Instagram to succeed in your audiences.
3. Boost your Facebook Page within the Right Region of India –
It is important to imbue brand visibility on social media platforms in India. what’s more important is to understand the regions during which your brand should be visible. This solely depends on the products of your brand. If your brand sells fashionable and stylish outfits, then it might be better to spice up your page within the big cities of India. Similarly, if your brand is about FMCG products, then consider boosting your page to all or any regions of India.
Trying to sell your brand within the wrong region would be inconsequential, so it’s necessary to localize your social media strategy. this is able to help your brand reach target customers. you’ll also think about using regional languages to attach with customers from different origins in India. Facebook has recently made changes in its search and display algorithms. make sure you are cognizant of those changes and their implications when planning your strategy.
4. Connect together with your Customers in India –
Not only India but anywhere within the world, your brand would wish to attach with the purchasers. However, particularly in India, you would like to create relevant social media content on your page. The articles you post on your blog should appeal to the Indian audience. this is able to enhance engagement in terms of likes, comments, and shares and subsequently spread the word.
Another way of building a relationship together with your customers is to run a passive yet effective customer care campaign on your social media page. this will be done by regularly responding to customers’ comments on your posts. you’ll also run feedback campaigns for products of your brand, take suggestions from customers, and make changes during a tangible way. this may instill brand reputation and more people will start following your page.
5. Social Media Stories –
5. Social Media Stories –
This is a general social media strategy that will be used everywhere on the planet. Snapchat has come up with the feature of social media stories. Now, Facebook and Instagram even have this feature. you’ll use this feature whenever you would like to market a brand event like sale or discount. Stories you post would attract the utmost attention of your customers for twenty-four hours. This may hugely increase sales.
While posting stories, confine the mind that the content is minimalistic and wishes for a very short span of consumers. The thought is to convey a message briefly, so posting long copies would defeat the aim.
6. Find an Indian Celebrity Who Can Promote Your Page –
Brands need celebrities and influencers to market their products. Similarly, finding a star or influencer who can promote the social page of your brand may be a part of social media strategy.
As your brand wants to sell its products in India, you would like an influencer from India. As per the newest trend, your brand also can consider a true life hero for the aim.
7. Stand Back From Controversial Social Media Campaigns –
This is a key point to think about while ideating your brand’s social media strategy. It takes but a moment to spark an issue. for instance, Dove experienced a disastrous social media campaign fail last year.
When you are advertising your brand in India, you would like to think about a lot of things. Your brand surely doesn’t want to be insensitive and inconsiderate to the purchasers and find yourself hurting their sentiments. So, while ideating social media campaigns, confirm that it goes well with all cultures and religions. a little goof up can cause an issue that will damage the brand reputation.
Marketing through social media isn’t a fad. Your customers are and getting to get on social media. So, it’s the longer term of the sector of selling. In such a scenario, your brand must sustain a social media presence. Also, for online reputation management, it’s necessary for your brand to understand what works in India and the way to implement it. An appropriate social media strategy wouldn’t only ensure rich dividends but also a loyal customer base.
Social media marketing has evolved as an important tool for marketing in India, and it’s become necessary for businesses belonging to different domains.
Moreover, social media and digital marketing offer measurable results and quantifiable ROI, which makes it possible for organizations to measure what works the simplest for them.
If you would like to understand more about social media marketing, then be happy to contact us.
